Archive: June 2015

Pak West Rising Star Award
June 4, 2015

Pak West Bestowed Rising Star Award

Pak West was recently recognized by Hexagon Metrology Inc., a subsidiary of Swedish conglomerate Hexagon AB, for outstanding service and the commitment to fostering a long-term growth partnership between the companies. Pak West’s office in Vista, California, manages the account and has packaging products delivered …

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Package Design Is Sales Key
June 2, 2015

Packaging Drives Purchase Decisions

Packaging design dictates winners even in mature, saturated markets. Last year, Affinnova, a global marketing technology company, published “Package Design Trend Watch: The Beverage Aisle”, a comprehensive package design analysis report of the beverage market. The findings confirmed that package design is the key factor …

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