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August 11, 2017

10 Fun Facts About Packaging

The Industry

  1. Roughly $150 billion is spent annually on product packaging globally.
  2. The global packaging industry has an annual growth rate of 3.5 percent.

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Corrugated

  1. Corrugated cardboard packaging is used to ship approximately 90% of all U.S. products.
  2. Corrugated was patented in 1871 and was used to wrap bottles and glass lantern chimneys.
  3. In the United States alone, the corrugated packaging industry employs over 70,000 people.
  4. Within the packaging sector, corrugated is the largest segment with over 1,500 production facilities in North America.

Consumers

  1. Consumers on average form an impression of a brand within seven seconds of seeing the product. Therefore, custom packaging can be instrumental in creating a good first impression.
  2. Research shows businesses see a 30% increase in consumers if they focus on product packaging.
  3. Sustainable packaging is becoming increasingly popular. Two-thirds of Americans said that sustainable packaging plays a significant role in their purchase making decision.
  4. Consumers view packaging close to equally as important as the brand itself (10% vs. 12%).
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