Five years is a long time for an image or brand to remain stagnant. Some questions that might help you decide if your packaging needs an update are: Is your branding on your packaging still relevant? Has the brand of your company evolved within the past 5 years? Does the current packaging still adequately compete with similar products? Why do certain packaging features exist and are they still necessary? Answering these questions can help decide why and how your packaging needs to be updated. Simple packaging updates are important because they can increase consumer satisfaction and brand recognition.
2. Your competitors are changing
Standing out from your competition is key. One way to do so is by differing your packaging from them. Most industries adopt similar packaging styles, however, as soon as someone within that specific industry implements a new and improved design that means it’s time for you to do the same. Even better is being the first to update your packaging. This allows your product to stand out from the crowd, while also giving you the upper hand in the industry.
3. Your packaging isn’t environmentally friendly
Consumers drive every market, including packaging. As society becomes more environmentally conscious, consumers are expecting more sustainable packaging. Two-thirds of Americans consider sustainability as a major part of their purchase making decision, therefore, sustainable packaging should constantly be at the forefront of your mind when deciding on new packaging.
4. Opening the packaging is close to impossible
Everyone has run into those packages where they just can’t seem to open it. They’ve tried everything from scissors to a saw and nothing seems to open the darn thing. Being user friendly is key to successful packaging, especially in the food and beverage industry. Products that are purchased once-in-a-while can get away with more difficult packaging, however, products such as food and beverages, which are consumed daily, need to be user friendly.
5. You should have consistency
Consistency is key for a successful product. Does all your product packaging line up with the brand? Also, what message are you shooting for with your packaging image? Consistency throughout your brand allows for consumers to quickly identify your products and value them.
Pak West obtains the tools and is seasoned in updating and transforming packaging. Look to Pak West for new and innovative packaging ideas that can benefit your brand and your business.